Brand DOES Matter
Building a distinctive brand is the key to turning prospects into customers. Assessing how your company’s brand stacks up and whether or not it differentiates you in the marketplace is the first step.
Strategic Marketing – The Mother of All Marketing Initiatives
A strategic marketing plan helps companies define 1) how they want to grow, 2) who they are targeting as customers, and 3) how they will drive sales.
How the LinkedIn Background Image Tells Your Story
You LinkedIn background image should reflect you, but also be professional. Here are some ideas and specifications.
Three Tips for Building an Effective Website
Now, more than ever, it’s important to have a website that’s easy to navigate, streams your social sites, and is responsive so it can be easily navigated on mobile devices and tablets. Here are the three critical items you need to have in place.
Social Media #Hashtags for Every Day of the Week
Although hashtags have become a regular part of the social media marketing vernacular, people are still struggling with how best to use them to increase customer engagement and brand recognition. Luckily for you, the team at Rapunzel Creative is here to give you a few tips on honing your hashtag skills.
What A Difference a Rebranding Makes
Can rebranding your company really make that much of a difference? Clean Image, a commercial cleaning company, says it can.
Brand, Identity, Logo – What’s the Difference?
If you find the terms brand, identity, and logo confusing, you’re not alone. While they mean different things, they are often hard to distinguish (even for some marketing pros).
3 Steps to Building Your Brand
Creating a distinctive brand is about defining who you are, what makes your business unique, and where you fit in the marketplace, as well as what you believe in, your mission and how you serve your customers.
Why Your Business Needs a Responsive Website
Why is a responsive site important for your business? When people are searching for your services on their phones or devices, you want to have a web site that will display clearly and professionally on any size screen and that will be easy to navigate from any device.
Rapunzel Creative Certified as a New Jersey Women Business Enterprise
Rapunzel Creative is proud to announce that our company has been certified as a Women Business Enterprise (WBE) by the State of New Jersey.