Strategic Marketing – The Mother of All Marketing Initiatives
There is a lot of buzz about ‘strategic marketing’ these days. But according to Rapunzel Creative’s clients and networking peers, the term is vague to the point where they aren’t sure exactly what kind of marketing it is.
In general, marketing is the combination of advertising and promotion choices businesses make to reach their target consumers. Strategic marketing is the great unifier. It’s the process that clarifies the purpose and goals that guide your marketing efforts. We like to think of it as the roadmap that steers all drivers to the same destination.
A strategic marketing plan helps companies define 1) how they want to grow, 2) who they are targeting as customers, and 3) how they will drive sales. The basic steps include:
- Identifying a corporate mission
- Analyzing the situation (the marketplace and competitors)
- Setting objectives
- Developing a marketing strategy
- Putting measures in place to track and evaluate results
Strategic plans provide the tactics, budget and performance measures that are essential to launching and sustaining a results-driven marketing initiative. Yet surprisingly, many medium-sized companies are still operating without one. Are you one of them? Reach out to the Rapunzel team to talk about putting a strategic marketing plan in place for your business. Request our complimentary marketing assessment.
About Rapunzel Creative
Rapunzel Creative is an award-winning branding, digital marketing, and advertising agency located in Bergen County, New Jersey, within the New York metro market. Services include business branding, website design, digital marketing (such as social media, SEO, and email marketing) and advertising campaigns. The agency also specializes in nonprofit marketing and branding. Rapunzel Creative is certified by the State of New Jersey as a (WBE) Women Business Enterprise, is a WBENC certified organization, and is a certified SBA and WOSB and approved contractor with the Port Authority of New York and New Jersey.
