Project Description
Rapunzel Creative Marketing – FINALIST NEW JERSEY AD CLUB AWARDS!
Overview
Since 1928, Conrad’s has been making the highest quality gourmet chocolates, candies, and sweets. Family owned for 3 generations.
Challenge
1. Create brand awareness that Conrad’s a summertime ice cream shop, offers ice cream pies and sandwiches for the holidays.
2. Drive Thanksgiving ice cream sales.
3. You CAN service ice cream for Thanksgiving dessert and here’s how!
Strategy
Create a social media campaign featuring three fifteen second videos promoting the products.
Result
The client saw a 33% increase in sales over previous seasons. The posts dramatically increased follower engagement and generated buzz about the products.
