Facebook Ads Do Work: Here’s How

We’ve all seen Facebook ads, and have probably been clicked on them or at least stopped to look. But can they work for your business? The answer is a resounding yes—which is why 89% of businesses run Facebook ads as their primary advertising method. We’ll explain why they’re so effective and highlight some best practices in this article.

Facebook Ads Offer Massive Reach

Facebook gives your business an impressive way to gain exposure:

• Over 3 billion monthly active users worldwide
• Average user spends 19 hours per month on the platform 

With numbers like these, Facebook ads give you plenty of thumb-stopping opportunities—as long as you can reach the right thumbs.

Ability to Target Your Ideal Audience

Given the staggering number of users on the platform, pinpointing your audience can seem daunting. But Facebook Ads Manager—a tool that lets you create and manage your campaigns—gives you many ways to reach the right viewers. 

Upload a List of Customers

Facebook Ads Manager allows you to create Custom Audiences. This lets you target people who have already shown an interest in your business from other channels, such as newsletter subscribers. You can import lists based on information you’ve collected such as emails, phone numbers, Facebook user IDs, and more.

Retarget Website Visitors

Retargeting is a powerful marketing method that’s based on advertising to people who have already visited your website, app, store, or Facebook page. It allows you to show people what they’re most interested in and build brand loyalty by promoting new items to your best customers.

Facebook’s Meta Pixel tool gives you a simple way to leverage this method by installing a piece of code on your site. This enables you to track customer activity and analyze how they interacted with your brand, from the pages they visited to items they added to their cart. You can then remind them of items that already piqued their curiosity or show them similar items they might consider. 

Wide Range of Facebook Ad Options

Facebook offers many different advertising options, allowing you to choose the format that will get the best results for your business. First, you’ll need to define the goal of your advertising, whether it’s raising awareness, driving traffic, building engagement, getting leads, or increasing sales. 

Next, you’ll need to choose the type of ad that supports this goal best. Some of your options include videos, slideshows, carousels, app install ads, event promotions, offer-focused ads, and “like” campaigns.

News Feed ads and Stories ads are a great way to build your brand and get users to take action. Whether you use static or dynamic images, these Facebook ads—known as native ads—take up the entire screen on mobile and blend seamlessly into the other posts in users’ feeds. Similarly, the Facebook Reels platform now allows you to insert video ads between videos, giving you a chance to grab customers who are already engaged.

Launching and Testing Facebook Ads is Easy

Facebook allows you to set up multiple advertising campaigns quickly and easily, which means you can gain lots of valuable insight in a relatively short amount of time. You can test which target audience and messaging strategy gets the best results on a small scale before increasing your budget, minimizing financial risk.

Meta Pixel also provides performance metrics that help determine whether a campaign is successful in real time, depending on your conversion goal. It can tell you when customers took action after seeing your ad and give you insights about how people use your website.

The Proof is in The Results

At Rapunzel Creative, we’ve seen the effectiveness of Facebook advertising firsthand from creating many successful campaigns. 

One of our clients, a New Jersey foundation that awards community changemakers who are nominated by the public, saw a 16% increase in campaign results year over year for two years. Meta ads were a key factor in targeting local cities and counties, as well as reaching residents through specific interests obtained from Meta categories.

Throughout a six-week campaign, we used Meta to reach key areas of New Jersey with low response rates and get our client nominees from these specific counties for the first time ever.

Another Rapunzel Creative client, a literacy focused nonprofit, went from 100 to 2500 followers in just one year using Facebook likes campaigns.

We also got great results for a health-driven nonprofit that wanted to encourage the public to take a one-minute online screening test to assess diabetes risk. The client saw over 37,000 clicks to their test page in just four months.

Work With Rapunzel Creative for Impactful Facebook Advertising

Do you want us to help you get results like this for your business? If you’re looking for a digital marketing agency to guide your Facebook ad strategy, contact Rapunzel Creative to set up a consulting session that can help your business grow exponentially.

Looking for more ways to connect with your Facebook audience? Read Top 10 Tips for Marketing Your Business or Nonprofit on Facebook