Creating a Powerful Logo Design Package
Give your company’s visual identity a power boost with a comprehensive logo design package. These essential deliverables will ensure that your logo looks great everywhere.
Corporate Branding and Rebranding With Impact: Key Elements of a Powerful Brand Strategy
Branding or rebranding your business requires a comprehensive marketing strategy. Learn about the importance of creating a targeted corporate brand and the essential elements of a successful corporate branding or rebranding effort.
How NY and NJ Brands Market to Gen Z: Strategies That Work
If your brand’s goals include marketing to Gen Z, it’s crucial for you to understand this unique cohort and what drives their buying choices.
Diversity in Brand Marketing
Integrating diversity and inclusion into a brand’s marketing and advertising helps connect brands to consumers who value DEI, and create more authenticity.
How to Plan for and Execute Your Organization’s Rebranding Strategy
Business rebranding may be a fresh mission statement and updated design to a full overhaul of the company’s messaging and business model. It may also involve a name change. Here are key considerations for your business to prepare for a successful rebrand.
The Best Strategies for Corporate Website Design and Brand Messaging for 2023
There are always updates to website design and organization to consider to create a better user experience and attract new site visitors.Here are some top website design and brand messaging strategies from Rapunzel Creative to get your company website (and brand) to stand out in 2023.
Measure Return on Investment (ROI) From a Website Redesign
Organizations must invest in a website redesign to stay competitive with brand messaging, digital marketing trends, and UX and search principles.
The Importance of Organizational Branding
Organizational branding is every element that goes into how you want your audience to perceive your for-profit business or nonprofit entity.
How Fresh Branding and Web Design Helped this Prepaid Debit Card Catch the Attention of the Hispanic Community
Redesign of banking and prepaid debit card and financial solutions website.
Case Study: Branding Refresh for a NJ Craft Beer Brewery
A NJ craft beer brewery came to Rapunzel Creative Marketing to refresh its branding with updated brand positioning, sales materials, tag line, and logo.