Project Description
2021 DAVEY AWARDS SILVER
General-Non-Profit Websites
Our team created a new website for this non-profit organization, that provided a much-improved user experience and better conveyed the breadth of services that the Mental Health Clinic of Passaic offers. The updated rebranding comprises a fresh and more subdued color palette and the site navigation enables visitors to find the services they seek more readily. The new images reflect the diversity of MHCP’s clientele and an online form makes it easier for people to contact the organization. Within days of its launch, the new site captured 10 new prospective clients through the form and phone calls, and garnered several phone calls about internships for social work students.
Forty-five days post-launch, the agency reported over 60 client inquiries, a dozen internship requests, and a variety of other inquiries from potential partners and referral sources, all through the online inquiry forms.
“MHCP is a 54-year-old non-profit serving the mental health needs of our community. We have been called by some “the best kept secret” in Passaic County. As an agency we no longer wanted to be a secret. We wanted to share our innovative programs, specialized staff, and important work with as many people as we can reach in Northern NJ. What better way to accomplish this then by revamping our website – and who better to revamp it than Rapunzel Creative! Lynn and her team at Rapunzel have been absolutely wonderful! They took the time to learn about our services, listen to what did not work on our last web page, grasped what we wanted to convey, were patient, creative and fun to work with! Our website is now eye catching, informative, user friendly, and has garnished over 50 new referrals for service in the first 90 days! Our internship program has more inquiries than ever before, and we hope a donation campaign will be done soon. Rapunzel Creative exceeded our expectations!! The children, families, and staff at MHCP thank Rapunzel Creative for expanding our reach and making us a relevant presence.”
